We turn audiences into super fans
AMC A List? Of course. Spotify Wrapped? Ten billion hours. Streaming subscriptions? All of them. Concert tickets? Secured.
We’re a team of fans-turned-executives with over fifteen years of experience helping studios and record labels deliver impactful campaigns audiences actually want to be part of.
THE BACKSTORY
Backed by four years of expertise in the digital landscape (a brand new territory back then), The W List was founded in 2014 in Argentina and originally consisted of three divisions:
Talent, Brand and Non-Profit. While each division aimed to serve the diversified needs of each respective client sector, they shared one goal: provide a one-stop shop that would combine the strengths of traditional marketing with the powerful and endless potential of social media to increase brand awareness and reach untapped audiences.
During its initial run, The W List executed +300 campaigns for global brands including Dove, Johnson & Johnson, Spotify, Universal Music Group, Disney Channel, Disney Parks, Universal Studios, Warner Music Group, Warner Bros, Telefe, Coca Cola, Lionsgate, Summit Entertainment, Searchlight Pictures, Scholastic, Philips, Hasbro and more.
The W List was absorbed by Los Angeles-based SCH Entertainment in 2019 and (after a much needed hiatus) rebranded as SCH’s digital strategy department servicing film/tv studios and record labels.
So, long story short, we’re still as cool as ever, just slightly older and slightly wiser. Oh, and! We decided to go back to our roots and focus on film & music, which seems pretty fitting now that we can see the Hollywood sign on our morning commute.
introducing the w list 2.0
*what we do now*
Positioning & Audience Research
Our first goal is to deliver an understanding of industry trends, what your audience looks like, what they’re most likely to respond to, and what role the project plays in the current landscape.
Creative Strategy & Development
The best part! From brainstorming to launch, we help craft every step of the way to ensure the campaign aligns with your budget and visibility goals while maximizing creative innovation and organic reach.
Activation & Performance Report
Whether it comes to life at the tap of a button or at a multi-city experiential, we’re right there to execute and see it through, all the way to that final report where impact shines.
Market Research
Audience Study
Identifying Hot-Hubs & Super-Fans
Engagement Trends
Project Virality
IP Advantages
Messaging & CTA
Creative Direction
Digital Strategy
Full Production
Campaign Execution
Super-Fan Engagement
On-Site Coordination
Live Coverage
Performance & Sucess Reporting